New Delhi: India’s public service broadcaster Prasar Bharati, in association with CricViz, unveiled its flagship production The Great Indian Cricket Show at a special premiere ceremony held at The LaLiT, New Delhi.
The event marked a significant step towards celebrating the nation’s cricketing journey while embracing modern technology and data-driven storytelling in sports broadcasting.
The launch was graced by Shri Navneet Kumar Sehgal, IAS, Chairman of the Prasar Bharati Board, and Shri Gaurav Dwivedi, IAS, Chief Executive Officer of Prasar Bharati.
Also present were Mr. Michael Kivido, Managing Director of CricViz, along with former Indian cricketers Madan Lal, Chetan Sharma, Murali Kartik, and Aakash Chopra as Guests of Honour.
A Ceremonial Beginning
The programme commenced with the traditional lighting of the lamp, symbolizing the official beginning of the initiative. This was followed by keynote addresses from the leadership of Prasar Bharati and CricViz, who highlighted the importance of the show in both honouring India’s rich cricketing past and shaping the future of sports content.
In his remarks, Shri Navneet Kumar Sehgal expressed that the new series reflects Prasar Bharati’s commitment to delivering engaging, high-quality programming.
“The Great Indian Cricket Show marks a significant milestone in our mission to offer world-class content to audiences across the nation. By honouring India’s glorious cricketing heritage and inspiring fans, the show promises to strike a chord with every Indian,” he said.
Shri Gaurav Dwivedi further emphasized the broadcaster’s vision of combining meaningful narratives with contemporary production values.
“This show is an important step in our endeavour to bring premium content to viewers. It serves both as a celebration of India’s cricketing excellence and as a bridge to the aspirations of the next generation of fans,” he observed.
From CricViz’s perspective, the collaboration represents a fusion of expertise in data analytics and broadcasting reach.
Mr. Michael Kivido, Managing Director of CricViz, noted, “Partnering with Prasar Bharati offers a unique chance to integrate our analytical insights with the broadcaster’s unparalleled audience base. We believe this series will set new benchmarks in cricket storytelling nationwide.”
Glimpses of the Show
The highlight of the premiere was the exclusive screening of selected excerpts from upcoming episodes. The curated clips featured candid insights and experiences from celebrated cricketers such as Anil Kumble, Sanjay Manjrekar, Parthiv Patel, and Sanjay Bangar.
These snippets offered audiences a preview of the show’s storytelling style, which blends personal journeys, iconic cricketing moments, and data-driven analysis.
The series aims to present cricket not merely as a sport, but as a cultural phenomenon deeply interwoven with India’s national identity.
Through narratives enriched by statistics, visual analytics, and personal anecdotes, The Great Indian Cricket Show seeks to appeal to both veteran fans and younger audiences who consume sports through digital-first platforms.
Distinguished Guests and Their Presence
The presence of veteran cricketers Madan Lal, Chetan Sharma, Murali Kartik, and Aakash Chopra at the launch underscored the show’s ambition to bridge generations of cricketing legacies.
Their participation reflected the blend of nostalgia and contemporary perspectives that the programme intends to capture.
Industry observers at the event noted that the collaboration between Prasar Bharati and CricViz highlights a growing trend in sports media—merging traditional broadcasting strength with data analytics and modern storytelling formats.
This evolution is expected to reshape how Indian audiences experience cricket narratives.
Nationwide Reach and Multi-Platform Availability
The event concluded with a formal vote of thanks and media interactions, affirming the broadcaster’s vision to make the programme accessible across multiple platforms. The show will premiere on DD Sports every Saturday and Sunday at 8 PM.
Additionally, episodes will be available on Akashvani, the Waves OTT App, and other Prasar Bharati digital platforms in the coming weeks, ensuring a wide reach across traditional and digital audiences.
This multi-platform availability reflects Prasar Bharati’s strategy of embracing both linear television and on-demand digital formats to engage diverse audience segments.
Officials emphasized that the broadcaster’s extensive network will ensure that cricket enthusiasts across urban and rural India can enjoy the series without barriers.
A Milestone for Indian Sports Broadcasting
With cricket being an integral part of India’s cultural fabric, The Great Indian Cricket Show is positioned not only as entertainment but also as a narrative that captures the nation’s sporting spirit.
By showcasing the experiences of legendary players, employing advanced data analytics, and presenting stories that resonate emotionally, the programme aspires to redefine cricket broadcasting in India.
The initiative also demonstrates Prasar Bharati’s ongoing efforts to innovate within the public service broadcasting space. By combining traditional strengths in nationwide coverage with partnerships that bring technological expertise, the broadcaster is seeking to stay relevant in an era of fast-changing media consumption habits.
As cricket continues to unite millions of Indians, the launch of this flagship show reaffirms Prasar Bharati’s role as both a preserver of heritage and a pioneer of future-ready content.
The collaboration with CricViz is expected to not only enhance the quality of sports broadcasting but also inspire newer ways of engaging with India’s most beloved game.
