Mumbai, 15th July 2025 – In a move set to reshape the future of content creation in India, Zee Entertainment Enterprises Ltd. (ZEEL), one of the country’s leading content and technology companies, has officially launched the Zee WRITERS ROOM — a first-of-its-kind initiative to scout, groom, and empower the next generation of Indian screenwriters.
More than just a talent search, the Zee WRITERS ROOM is a bold creative movement rooted in Zee’s brand ethos, “Yours Truly, Z”, and aims to cultivate a diverse pool of emerging writers who can help the company expand its storytelling across TV, OTT, and cinema platforms.
Pan-India Search for Hidden Talent
The initiative will span 80 cities and 32 event centres across the country, offering an unprecedented opportunity for aspiring screenwriters — whether formally trained or self-taught — to break into the entertainment industry.
The selection process is open to writers in seven Indian languages: Hindi, Marathi, Bangla, Tamil, Telugu, Kannada, and Malayalam.
This multi-stage campaign is being rolled out through a powerful promotional strategy combining on-air, digital, and on-ground activation to create nationwide buzz.
The Zee WRITERS ROOM sets out to become a vibrant hub of creativity and innovation in screenwriting, bridging the gap between raw potential and the professional world of content creation.
Not Just a Contest, But a Commitment
Raghavendra Hunsur, Chief Creative Officer, Zee Entertainment Enterprises Ltd., described the initiative as a long-term investment in the country’s creative future. “As one of India’s largest storytellers, it’s not just our opportunity but our duty to nurture the next wave of writing talent.
Zee WRITERS ROOM is a space where unheard voices and honest ideas are refined and turned into timeless stories,” he said.
He further added that this initiative goes beyond discovering talent — it aims to shape creators through mentorship, craft training, and real-world content development.
“We’re not just looking for stories. We’re building the storytellers.”
Building a Community of Writers
Kartik Mahadev, Chief Marketing Officer at ZEEL, emphasized the initiative’s role in enhancing Zee’s storytelling capabilities. “Zee WRITERS ROOM reflects our commitment to building a diverse and vibrant community of writers who bring fresh, original perspectives to the table,” he said.
“It’s about telling differentiated stories that resonate deeply across audiences and platforms.”
Samrat Ghosh, Chief Cluster Officer –
East, North, Premium Cluster, highlighted Bengal’s storytelling legacy and said that Zee WRITERS ROOM would serve as a modern platform for emerging Bengali writers. “This is a chance for regional voices to thrive in national narratives,” he noted.
Meanwhile, Siju Prabhakaran, Chief Cluster Officer – South & West, stated that the culturally rich storytelling traditions of South and West India would receive a strong professional boost through the initiative. “The goal is to channel regional creativity into structured storytelling that performs across TV, digital, and film formats.”
What Makes Zee WRITERS ROOM Unique?
Zee WRITERS ROOM stands apart from other writing programs by focusing on advanced talent refinement rather than basic screenwriting education.
It specifically targets individuals who already display storytelling potential through college festivals, digital platforms, blogs, or writing clubs — yet haven’t been able to break into the professional space.
The initiative will select 70 new writers and 30 emerging experts to form a collaborative writing cohort. This team will function as an idea-generation engine, developing high-quality narratives, story arcs, and concepts for Zee’s extensive portfolio.
The selected participants will receive mentorship, exposure, and hands-on training from industry professionals, helping them transition into full-fledged screenwriters capable of delivering stories at par with national and global standards.
The Selection Process
Zee WRITERS ROOM has a structured and competitive selection process to ensure only the most promising candidates make the cut:
- Written Test: Interested candidates must first register and attend a selection event, where they will take a writing test.
- Evaluation: A team of experts will assess submissions for creativity, structure, and narrative potential, shortlisting the top 10%.
- Interview Stage: Shortlisted writers will then go through interviews conducted by an industry jury.
- Final Selection: The top 100 candidates will be inducted into the Zee WRITERS ROOM and begin their journey of professional development under expert supervision.
Campaign Message: Stories. Scripts. Screens.
The campaign’s brand film — released in seven languages — carries the core message of “Stories. Scripts. Screens.”, emphasizing the journey from idea to execution. This film celebrates the dreams of writers from across India, encouraging them to claim their space in the entertainment landscape.
How to Apply
Aspiring writers can register and learn more about the process at the official website: www.zeewritersroom.com. Whether you are an enthusiastic storyteller from a remote town or a creative voice waiting to be heard in a bustling metro, the Zee WRITERS ROOM invites you to step into a professional creative ecosystem.
A Step Toward the Future of Indian Storytelling
With content consumption growing rapidly across platforms, Zee’s WRITERS ROOM is a strategic investment in talent that aligns with future storytelling needs.
This initiative is a clear signal that Indian entertainment is ready to move beyond formulaic storytelling and make room for bold, diverse, and authentic narratives from every corner of the country.
So, if you believe in the power of stories and have a voice that deserves to be heard, now is the time to act. Join the Zee WRITERS ROOM and help shape the future of Indian storytelling — one script at a time.
